The fetish of our every day: the profane religion of capital - naturalization and domination
AbstractThis article aims to expose and problematize one of the aspects that involves the question of fetishism in the work of Marx, namely: the naturalization of social relations conscious importance in the line of the struggle for authentic human emancipation. The mode of ordering capitalism, its logic of constant reproduction of value, destroys the human capacity to self-recognize itself as the producer of existence and to recognize the social character of its activity. Individuals live subjugated to a power that apparently escapes them from control. In this way, a situation of generalized domination of human beings is created. Therefore, Marx seeks to demonstrate that in capitalism individuals are dominated by a foreign power, which opposes it in a hostile, oppressive way, just as the gods do with men who do not fulfill their whims. Fetishism is overcome when men understand that their action is what gives power to objects. This is the necessary condition to put an end to the illusions of the fetish and man can reconcile himself. It is important, however, that this overcoming of fetishism is not only a volitional act or an awareness, but a fighting and overcoming of a material power, the power of capital and its logic of reproduction of value. Is conscious of the necessity of this fight, of this emancipatory praxis, that Marx places his hope in the working class.
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